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Be the Juhannus Spark

Following the success of Heikinpäivä, we’re excited to bring another vibrant celebration of Finnish culture to the Copper Country—the Juhannus Summer Solstice Celebration on June 20-22, 2025, in Hancock, Michigan. This inaugural event embraces the longest day of the year with Finnish traditions, community gatherings, and outdoor fun, all while benefiting Copper Country Finns & Friends, the dedicated group preserving Finnish heritage in the Keweenaw.

We’d love for you to be part of this exciting new tradition through sponsorship—helping us create a one-of-a-kind, high-energy event while giving your business valuable visibility in front of locals and visitors alike. With The Finnish Long Drink as a presenting sponsor, Juhannus will bring blazing bonfires, exhilarating cold plunges, a spirited wife-carrying contest, and chilled sips of Long Drink in an official beer garden—all set to draw big crowds to downtown Hancock for this first-of-its-kind celebration. Your support will help Visit Keweenaw and the City of Hancock pull off the longest, brightest event of the summer—and we want you to be part of it. Please consider becoming a Juhannus sponsor in 2025. Juhannus would also consider in-kind sponsors.

Solstice Ystava ($250)

  • Supports Juhannus Activities

Finnish Friend ($500)

  • Logo on event website

Midsummer Champion ($750)

  • Logo on event website
  • Recognition on Visit Keweenaw (event lead) social media ahead of event as sponsor

Sisu Master ($1,000)

  • Logo on event website
  • Recognition on Visit Keweenaw (event lead) social media ahead of event as sponsor
  • Logo included in print/radio advertisement 

Saturday Music Presented By You! ($1,500)

  • Logo on event website
  • Two Saturday night music performances at Orpheum & FAHC paid by your business
  • Recognition online in event listing and in person by MC - “Presented by”
  • Listed on the official schedule of events, 4 free tickets to show at Orpheum
  • Limited! Only one available

Wife Carrying Contender ($1,000)

  • Logo on event website
  • Your donation fuels the wife-carrying cash prize, “Prize from…”
  • You bring banner for display
  • Verbal recognition by MC during contest
  • Limited! Only one available

Bonfire Benefactor ($2,500)

  • Logo on event website, advertisements/poster
  • Recognition by MC at bonfire lighting, you can light the fire Friday night
  • Limited! Only one available

Please let us know by May 31 if you're interested in sponsoring or have questions—reach out to Visit Keweenaw PR & Events Coordinator, Jesse Weiderhold, at jesse@visitkeweenaw.com or 989-551-3191.