Adventure North

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Our Team

The Visit Keweenaw Board of Directors donate their time and talents to promote the Keweenaw to visitors for the benefit of the entire membership. The board is comprised of representatives from Visit Keweenaw’s membership of area lodging providers. Visit Anchorage’s Executive Director serves as a non-voting member. The board sets policy, guides Visit Keweenaw, and develops strategic plans for the future.

Board members serve three-year terms. They are selected through a vote of Visit Keweenaw Members.


Brad Barnett

Executive Director    

Core Areas: Visit Keweenaw Marketing Program; Media Outreach; Industry Engagement

About Brad
Brad is a native of Central Kentucky and moved with his family to the Keweenaw Peninsula in 2013 to complete a PhD at Michigan Technological University in Environmental and Energy Policy. Prior to working at Visit Keweenaw, he was a regional planner with the Western Upper Peninsula Planning & Development Region (WUPPDR) focusing on renewable energy and recreation planning projects.  

As the Executive Director of Visit Keweenaw, Brad has the privilege of sharing the Keweenaw’s unique attractions and amenities with visitors and members of the media.  He oversees the development and implementation of the organization’s annual marketing program and works with the community’s economic development leaders to enhance the region’s visitor economy.  

Donna Holmstrom

Office Manager    

Core Area:  Finance; Procurement; Membership; Organizational and Area History

About Donna
Donna is the office manager and has 30+ years of experience promoting the Keweenaw.   She enjoys hiking and sharing her favorite spots and things to do in the area.  When traveling to other areas, she likes to check out their visitor centers. She is a Michigan Tech graduate.  She is blessed to be married to Rick, have 4 children, 10 grandchildren, and 2 great-grandchildren.

Kayleigh White

Visitor Information Specialist

Core Areas: Website Content; Event Submission and Information; Earned Media; Visit Keweenaw Retail Program; Visitor Information

About Kayleigh
Kayleigh is a U.P. native with a passion for the outdoors. Some of her favorite outdoor hobbies are rock collecting on the shores of Lake Superior, springtime foraging, and hiking. She is also passionate about flow arts and can be found recording technical double hula-hooping videos throughout the scenic Keweenaw Peninsula. If you are interested in seeing her latest flow arts videos, you can follow her work here: 

Dan Unglenieks

Visitor Information Specialist 

Core Areas:  Tourism statistics; Visit Keweenaw Sustainability Initiative, Keweenaw Explorer Newsletter; Visitor Information

Visit Keweenaw is the leading destination marketing organization for Michigan’s Keweenaw Peninsula and works to promote our region as the Midwest’s…