Visit Keweenaw promotes Michigan’s Houghton and Keweenaw as a destination for tourism. Tourism, and the broader visitor economy, generates social, cultural, and financial benefits for our community members and is a pillar of the region’s economy.
Formed in 1986 as the Keweenaw Tourism Council, and later as the Keweenaw Convention & Visitors Bureau, Visit Keweenaw has served as the two-county region’s lead destination marketing organization (DMO) for more than 35 years.
Visit Keweenaw is a membership-based 501c6 nonprofit organization. Our work is funded through a 5% assessment on gross lodging sales from member lodging businesses (e.g. hotels, resorts, motels, etc.). The assessment was established under Michigan Public Act 395 of 1980. Properties with more than 10 units used for the purpose of commercial short-term lodging (less than 30 days) are required to collect the assessment; however, businesses with less than 10 units may voluntarily join.
Of all the possible places to visit, travelers generally only seriously consider up to five destinations when choosing where to go on vacation. This means, if your destination isn’t “top of mind” it’s not in the running for that visitor. And while people love to travel, there are a lot of places for them to go.
In this competitive landscape, destination marketing keeps the Keweenaw front and center in the minds of potential travelers. Using marketing and advertising tactics and working with members of the media, Visit Keweenaw attracts visitors to our area generating dollars for local businesses like restaurants, lodging, gift stores, entertainment and more. These businesses help maintain and improve the quality-of-life for our residents and community members.