Social Media Partnerships & Collaborations

The Keweenaw is a place people don’t just visit - they experience it. And then they tell someone about it.

That’s where you come in.

Visit Keweenaw works with creators, visitors, and local businesses to share the stories that make this place feel like the Keweenaw. From snowy trail days to slow summer sunsets, copper mining heritage to cozy craft cocktails, we amplify the moments that make people want to come see it for themselves.

Across platforms, our audience of 230,000+ follows along for seasonal inspiration, trip planning ideas, and authentic voices rooted in this place.

For Influencers & Professional Creators

We receive a high volume of partnership requests. To respect everyone’s time (yours and ours), we ask that pitches be thoughtful and complete.

Our content calendar is planned months in advance around seasonal campaigns and long-term strategy. Occasionally we can be flexible for the right fit, but most collaborations are scheduled well ahead of time.

If you’d like to be considered for a content partnership, please send:

Media kit
Audience demographics
Engagement and performance stats (reach, impressions, average views, saves, click-throughs)
Rate sheet
Examples of similar destination or brand partnerships
Proposed deliverables and timeline
What you are requesting (lodging, hosted experiences, compensation, etc.)

The more information you provide upfront, the more likely we are to respond.

We prioritize creators who:

Tell authentic, place-based stories
Highlight local businesses and organizations
Align with responsible recreation values
Create content that feels immersive and community-forward

Send proposals to Amanda Makela, Content & Social Media Manager.

Collaboration Guidelines

We collaborate across Instagram, Facebook, and YouTube Shorts.

Content should feel warm, welcoming, and true to the Keweenaw. It should also reflect the realities of this place - rugged, remote, historic, and seasonally dynamic.

If your content features outdoor adventure, heritage sites, food and beverage experiences, or guided tours, it must model responsible and safe practices. That includes:

Wearing appropriate, seasonally relevant gear
Demonstrating safe behavior on trails, water, and in winter conditions
Following posted rules and respecting private property
Practicing Leave No Trace principles
Following safety guidelines on mine tours and historic sites
Representing food, beverage, and hospitality partners respectfully and accurately
Avoiding risky or disruptive behavior for the sake of content

We want visitors inspired - and informed.

Content should also:

Use appropriate, rights-cleared music
Avoid overly commercial or off-brand trends
Highlight local businesses and community whenever possible

Final approval is required before publishing. Collaboration requests may be submitted via email, DM, or platform collaboration tools. All content is reviewed for brand alignment, safety standards, and seasonal timing.

How we show the Keweenaw matters just as much as showing it.

The Crossing Place

Our doc-style longform video storytelling series, The Crossing Place, highlights the people, businesses, and experiences that shape the Keweenaw.

This isn’t fast content. It’s intentional storytelling.

If your suggestion centers on meaningful Copper Country narratives, heritage, outdoor adventure, food culture, or community-driven experiences, let us know. Select recommendations may be considered for inclusion. These features are at no cost to the subject and coordinated by partner Keweenaw-based filmmakers.

For Local Businesses in Houghton & Keweenaw Counties

We’re a small team with big storytelling goals. High-quality photos and vertical video from our local visitor-forward businesses help us show the Keweenaw at its best.

If you are a visitor-focused have strong cell phone (or professional) content - seasonal menus, new products, behind-the-scenes moments, guest experiences - upload it through this SHRPA link. We regularly source local content for social media, our website, and campaigns. The more quality assets we have, the more we can amplify your story and ensure our representation across our marketing is up-to-date.

Interested in having Visit Keweenaw create content on-site? If you’d like to host us for a dining experience, activity, or tour so we can capture our own photo and video, reach out via DM or email Amanda Makela, Content & Social Media Manager with details.

Share & Be Featured

Are you a visitor with incredible photos? A local business with strong video content and some great snaps of your food? A creative who just captured the Keweenaw perfectly?

We actively source user-generated content to feature in our marketing.

You can:

Reach out directly with high-quality evergreen assets. Email: Amanda Makela, Content & Social Media Manager
Upload to our SHRPA User Generated Content online albums:
- Your Keweenaw Peninsula Point of View - from historic mines to uncommon finds, let us see the Keweenaw through your eyes!
- Keweenaw Dark Skies - aurora chasers, now's your time to shine
- Wonderful Keweenaw Winter - what's your favorite way to enjoy ~300" of snow?
- Unbeatable Keweenaw Summer - Lake Superior's shores and trailside play, your way!
- Fantastic Fall in the Keweenaw - from pumpkin patches to Plaidurday, show us your fall fun.
- Keweenaw Fall Updates - leaf peeping in September and October? Show us the real time view!
- Keweenaw Pasty Trail - show off those glorious pasties!